Standard MealAdult

Beef Meal

beef

Optimized purely for the adult nutrient profile. The closest fit when every cat at home is grown.

BeefEgg
No chickenDairy-free
9whole foods9supplements
Formulated to meet FEDIAF 2025Formulated to meet AAFCO 2014Meets NRC 2006
1,000 kcal
Total energy
ME, finished recipe
1,194 kcal/kg
Energy density
as fed
1.3:1
Ca:P ratio
75.3%
Moisture
as fed

Macronutrient breakdown

% of metabolisable energy
Protein46%Fat45%Carbs9%

Typical analysis

% by weight, as fed
Protein12.8%Fat6.7%Carbs (NFE)3.0%Fiber0.4%Ash1.3%Moisture75.3%

Dry matter basis

% of dry matter — for comparing across foods
Protein52.0%Fat27.1%Carbs (NFE)12.0%Fiber1.6%Ash5.4%

A beef meal. Beef is the only meat: chuck and top round carry the protein, and beef heart, egg, a little beef liver, and butternut squash complete it. It is built for cats that love red meat, and for cats that never took to chicken: every meat and organ here is beef. With no second meat and no fish on the plate, it is the purest beef taste of our beef meals, and a complete change of taste for a cat that has grown bored after a long run of poultry meals. When you want variety without leaving red meat, the Beef & Lamb Meal adds lamb and the Beef, Pork & Salmon Meal adds pork and fish. Both cuts have a job: the chuck brings the rich, well-marbled meat and the top round keeps the meal lean. The omega-3 fats come from salmon oil added at serving. For a cat that has to avoid chicken entirely, choose Adults Only: the Kitten & Adult variation takes its calcium from our bone meal, which is made from chicken bones. Most of the nutrition comes from the whole foods; supplements only complete what they cannot cover. It follows the proportions of a prey diet, mostly muscle meat with a little organ and a calcium source, and meets the FEDIAF, AAFCO, and NRC profiles for both variations.

  • Beef chuck roast, external fat trimmed
  • beef top round raw
  • Butternut squash, raw
  • Beef heart, trimmed
  • Whole egg
  • white rice long grain unenriched
  • Beef liver
  • Eggshell powder
  • Kitchen salt
  • + 9 supplements — included with the full recipe

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Step-by-step instructions are included with the full recipe.

FEDIAF is the European pet food industry federation. Its 2025 nutritional guidelines set the minimum — and, where defined, maximum — nutrient levels for a complete cat food.

Values per 1000 kcal of metabolisable energy (ME). Meet? shows whether the recipe value falls within the FEDIAF min–max range. Balance shows where the value sits within the safe range.

NutrientRecipe (est.)FEDIAF MinUpper LimitMeet?Balance
Protein & Amino Acids
Protein107.6 g83.3—min
Arginine6.71 g3.3—min
Histidine3.04 g0.87—min
Isoleucine4.83 g1.44—min
Leucine8.97 g3.4—min
Lysine8.71 g1.13—min
Methionine2.99 g0.57—min
Methionine + Cystine4.3 g1.13—min
Phenylalanine4.52 g1.33—min
Phenylalanine + Tyrosine8.36 g5.11—min
Threonine4.61 g1.73—min
Tryptophan1.17 g0.44—min
Valine5.37 g1.7—min
Taurine (canned pet food)0.79 g0.67—min
Fats & Fatty Acids
Fat56.1 g22.5—min
Linoleic acid (ω-6)3.4 g1.67—min
Arachidonic acid (ω-6)451.1 mg20—min
Minerals
Calcium1.6 g1.33—min
Phosphorus1.23 g0.85—min
Potassium2.14 g2—min
Sodium0.66 g0.25—min
Chloride0.74 g0.39—min
Magnesium0.14 g0.13—min
Trace Elements
Copper3.61 mg1.67—min
Iodine0.5 mg0.432.25legalminmax
Iron28.8 mg26.7139.5legalminmax
Manganese1.89 mg1.6734.8legalminmax
Selenium (wet diets)136.2 µg87.5—min
Zinc27.7 mg25—min
Vitamins
Vitamin A5,519.6 IU1,110100,000minmax
Vitamin D143.8 IU83.37,500minmax
Vitamin E51.5 IU25.8†—min
Vitamin B1 (Thiamine)4.21 mg1.47—min
Vitamin B2 (Riboflavin)6.24 mg1.05—min
Vitamin B5 (Pantothenic acid)7.06 mg1.92—min
Vitamin B6 (Pyridoxine)4.34 mg0.83—min
Vitamin B12 (Cyanocobalamin)39.2 µg5.87—min
Vitamin B3 (Niacin)51.2 mg10.5—min
Vitamin B9 (Folic acid)355 µg253—min
Vitamin B7 (Biotin)61.6 µg20—min
Choline929.4 mg800—min

† Base minimum raised to account for this recipe’s polyunsaturated fat (PUFA) content.

legal — a regulatory maximum, enforced at this recipe’s dry-matter basis because the recipe includes a supplement for that nutrient.

#beef-forward#protein-rotation#indoor-cats

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